SOCIAL WORK

Volvo

In the details series

"Volvos are designed in a modern, distinctively Scandinavian style. Every detail is considered—the slope of every curve, the contrast of every color combination—both to execute a purpose and to appeal to the eye."

The goal of this series was to invite Volvo fans to take in the craftsmanship and the beauty of our vehicles at every scale of vision, creating content highlighting the features that make Volvo cars so unique.

Road less traveled series

Not only does Volvo make an outstanding vehicle—we’re also an authority on where to take it. This weekly feature showcases secret roads and hidden gems throughout the country and takes consumers to places they didn’t know they wanted to go.

National Days / Holiday posts

SPOTIFY: SOUNDTRAP

CONTENT YOU CANT HELP BUT INTERACT WITH

One of Spotify’s goals was to cultivate an active instagram community that not only saw our content, but interacted with it.

soundtrap IS A DIGITAL STUDIO that allows users to create, record, edit, and collaborate on music and audio projects online. OUR CONTENT WE CREATED WAS GEARED TO RELATE TOWARDS MUSIC LOVERS AND COMPOSERS.

STARTER TIP CAROUSEL SERIES

SOCIAL MEDIA AND THE EDU COMMUNITY

ON TWITTER, AMAE CREATIVE LEAD THE CHARGE IN ENGAGING THE K-12 COMMUNITY FOR THE EDUCATION DEPARTMENT OF SOUNDTRAP. THAT MEANS RESPONDING TO RELEVANT EDU CONVERSATIONS, REPOST USER-GENERATED CONTENT AND EDUCATING THE AUDIENCE OF SOUNDTRAP BENEFITS FOR STUDENTS AND TEACHERS.

DID YOU KNOW SERIES

BATTLE OF THE SOUND PACKS

Keurig

Flavor profile series

Keurig machines are designed to quickly brew not only coffee but tea, hot chocolate, iced coffee and a variety of other hot beverages. The flavor profile series highlights all the vast variety available in K-Cups.

Brewtunes series

In bringing "the perfect beverage for any occasion" to life, Keurig needed to match each brew to a different time of day and our Keurig fans' moods. From analysis, knew they were music lovers; The KeurigBrewtunes microsite allowed users to select their mood and current activity. The site itself shifted morning, afternoon, night and on weekends, based on the activities most relevant to Keurig consumers – creating literally thousands of combinations of moods, moments, flavors and playlists curated for Keurig fans. A series of content was created to promote the Brewtunes campaign on social.